About

About Innie and Outtie

We are Innie and Outtie. Built for the 6am cold plungers. The sauna obsessives. The contrast therapy converts. The people who do the work while everyone else hits snooze.

It started in a Sydney backyard with a home built sauna and a stainless steel barrel plunge. What we learned fast is that most people doing hot and cold therapy are flying blind. Cloudy water and no idea why. Equipment quietly underperforming. Sessions that feel good but no way of knowing if they are actually working.

So we are fixing it. Everything in this store earns its place in a real routine. Water care and testing gear that tells you your plunge is actually safe before you get in. Sauna essentials from the bucket and ladle to the wool hat that lets you stay in longer. Red light, infrared and steam room accessories. And the recovery layer for afterwards, from magnesium and electrolytes to the heavyweight robe you will live in.

Behind it all is the Innie and Outtie app, which uses AI to check your equipment, track your sessions and tell you what is actually working. Photograph your plunge water and get a health score in seconds. Log every session. Watch your recovery improve week by week.

No gimmicks. No shelf fillers. Just the gear that makes getting in easier and getting out better.

Get In. Get Out. Feel Better.